GR1 Performance Header Logo

About Us

Big Boyz Toys Transparency
Our Original Big Boyz Toys Retail

Our company has been distributing automotive custom accessories and performance parts since 1999 under the corporation GR1 Racing Inc.  Our first brand, Big Boyz Toys, a brick and mortar retail operation including installation, detailing, graphic design, and e-commerce quickly became a local and national hit.

The company sold the Big Boyz Toys operation in 2008 while remaining in the industry with an e-commerce and B2B business model. Taking advantage of a cost-effective low-price strategy, we now seek to provide a superior online shopping experience, paired with a sales team with over 35 years in combined experience, offering hard-to-find parts research, and expert wheel and tire advice.

We are not just a load of products for sale. Our product lines are carefully chosen to offer products that have been proven in terms of quality, performance, pricing, and unique styling. This allows our customers to Truly Express Themselves with what many enthusiasts consider to be their pride possession… their vehicle. Our product lines include aftermarket wheels and rims (chrome and painted), LED projector headlights, LED Fiber Optic tail lights, car and truck grilles, painted spoilers, body kits, specific vehicle accessories, racing seats, chrome trim kits, and many more items to customize your vehicle.

We ship from over 40 warehouses nationwide with a network of more than 10 million parts. Our 20 years of purchasing from reputable brand names in the industry affords us the ability to offer our customers up to 40% below retail price on thousands of aftermarket product lines. We offer fast shipping with many items shipping the same day depending upon what time the order is placed. Be sure to call us at 888.400.3957 if you do not see what you are looking for, or would like to inquire about technical or fitment information.

Shipping & Receiving/Returns:

4802 E Ray Rd

Unit 23-215

Phoenix AZ 85044

We love our customers and welcome your feedback and suggestions. Use our Contact Us page to tell us what we’re doing right or what we can improve on. See our Terms and Conditions page for detailed information on our shipping process.

Warmest Regards,