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GR1 Performance – The New Vision

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GR1 Performance is the latest vision of a long line of Brands operating under GR1 Racing Incorporated. Big Boyz Toys, BBT Customs, WG Sales, and now GR1 Performance will embark on a new journey with a new vision. Our vision first seeks to serve our customers with the highest quality of customer service. This means communicate, communicate, communicate! From there, we seek to offer products that have been proven during our 18 year existence. This means offering products that meet three criteria:

Cost Effectiveness

It ensures our customers get their money’s worth at the same time, a quality product that leads to the bottom-line objective of the aftermarket enthusiast:

Expressing themselves with a Uniquely Styled Vehicle.

Our markets will include both B2B and B2C in the North American Continent, including the U.S. and Canada as primary service regions. Our Phoenix wholesale market will benefit with wholesale margin pricing as well as on-demand deliverables, such as same-day delivery. B2C markets will include Online Web Store with local on-demand deliveries, Customer Help Desk, Sales Team, eCommerce, and Digital Community and Entertainment Marketing Zones.

Our new Digital Platform creates cost-effectiveness without losing customer appeal and satisfaction. Our front-end and back-end platforms include the latest business tools for supporting perpetual customer-engagement.

Be sure to stay tuned for updates on our new and exciting vision.

Warmest Regards,

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